March 2024 to June 2024
A startup marketing agency with 5 employees, serving home service companies throughout New Jersey.
Spearheaded Meta ads initiatives
Spearheaded Facebook/Meta ads initiatives, generating a 40% increase in qualified leads for clients through strategic targeting and optimization.
Boosted brand awareness
Implemented local SEO tactics, boosting brand awareness by 5% through improved search visibility and local rankings.
Increased social media engagement
Orchestrated content marketing and social media campaigns, driving 55% higher engagement across client channels through compelling storytelling and targeted promotion.
September 2023 to March 2024
A website management agency servicing over 500 hundreds across the US and Canada. ~ $3 million in revenues.
Successfully Managed a High-Impact Booking Solution Project Resulting in Immediate Revenue Growth:
I successfully managed a crucial project, implementing a custom booking solution. This initiative drove significant business growth, resulting in $30,000 in revenue for the client within the first 40 days.
Enhanced Website Traffic and Revenues through Website Speed Optimization:
I manage a key client account driving 1M+ monthly traffic and $800K revenue. Improved site speed by 48% and UX through personalization, lifting conversions.
Directed a Website Redesign to Improve User Experience and Engagement:
I played a crucial role in a website redesign project aimed at enhancing user experience. This redesign reduced the client's website bounce rate by 23%, increased website traffic, and increased user sign-ups.
November 2022 to September 2023
A marketing agency with 35 employees, ~$2 million in revenues, serving home service companies.
Effective Management of 35+ Client Accounts with a 20% Increase in Organic Traffic in 6 Months:
I oversaw and managed a portfolio of over 35 client accounts, implementing highly effective SEO strategies. The result was a 20% boost in organic website traffic within six months. This accomplishment underscores my ability to deliver tangible and rapid developments in the field of SEO, driving increased visibility and engagement for clients.
Close Collaboration with Clients and Internal Teams to Optimize Campaigns:
I fostered strong collaborations with clients and internal teams throughout my tenure. Working closely with clients allowed me to gain a deep understanding of their objectives and preferences. I ensured that our SEO campaigns were well-aligned with their goals and continuously optimized to deliver the desired outcomes. This synergy between clients and internal teams enabled us to fine-tune strategies and consistently meet or exceed expectations.
Utilization of Analytics Tools like Ahrefs for Data-Driven Insights:
I leveraged powerful analytics tools such as Ahrefs to dissect performance data comprehensively. This data analysis provided valuable insights into our SEO campaigns, including keyword performance, backlink quality, and competitive positioning. I turned these insights into actionable steps, refining strategies for optimal results.
February 2022 to August 2022
A marketing firm with 18 employees ~$3 million in revenues, serving growth-stage SaaS companies around the US.
22% Increase in Organic Traffic After SEO Strategies:
We achieved a 22% rise in organic website traffic by implementing effective SEO tactics. This demonstrates our ability to improve online visibility and attract a more relevant audience through strategies like content optimization and backlink building.
Client-Centric Approach Enhancing SEO Campaigns:
We prioritize building strong client relationships by understanding their goals and challenges. This ensures that our SEO efforts are aligned with their needs, fostering trust and collaboration to optimize campaigns effectively.
Data-Driven Insights for Informed SEO Recommendations:
We rely on data analysis to make informed decisions and continuously refine our SEO strategies. This approach allows us to measure the impact of our efforts accurately and adapt to evolving digital trends for optimal results.
March 2021 to October 2021
A marketing firm with 20 employees and ~$5 million in revenues, serving clients around the US.
Conceiving and Developing Tailor-Made Webflow Websites with Favorable ROI:
Throughout my career, I've consistently demonstrated the ability to conceptualize and create custom websites that deliver impressive returns on investment (ROI) for clients. These solutions are not one-size-fits-all but are carefully crafted to meet each client's specific needs and objectives. This approach ensures that clients achieve their goals and see a tangible and positive impact on their bottom line.
Successful Management of PPC Campaigns with 15% Efficiency Improvement:
I have a proven track record of effectively managing pay-per-click (PPC) campaigns. By continuously optimizing these campaigns, I achieved a substantial 15% increase in efficiency. This efficiency improvement is a testament to my ability to refine ad targeting, ad copy, and bidding strategies to maximize the value of each advertising dollar spent. It directly contributes to higher ROI and improved campaign performance for clients.
Cross-Functional Collaboration for Project Success:
Collaboration is a cornerstone of my approach to project management. I've actively engaged in cross-functional teamwork to ensure the successful delivery of various projects. Working closely with different teams and stakeholders, I've synchronized efforts, streamlined processes, and effectively overcome challenges. This collaborative spirit ensures that projects are delivered on time and meet the highest quality standards.
February 2015 to February 2021
A single-person freelance company serving local businesses throughout the tri-state area and throughout the US.
Custom Solutions for 155+ Clients, Generating $500k+ in Revenue Over 6 Years:
Over 6 years, I was privileged to provide tailored solutions to more than 155 clients. These custom solutions weren't just beneficial for the clients and translated into substantial revenue growth, with over $500,000 generated. This achievement highlights my ability to understand each client's unique needs and deliver results that not only meet but often exceed their expectations.
Enhancing Client CRO with a 10-15% Increase in Conversion Rates:
One of my key accomplishments was optimizing clients' websites for conversion rate optimization (CRO). Through meticulous analysis and strategic adjustments, I helped clients achieve a remarkable 10-15% increase in their conversion rates. This means more website visitors turned into customers or took desired actions, resulting in improved business outcomes and higher ROI for our clients.
Project Oversight and Timely Delivery with Exceptional Attention to Detail:
In addition to delivering effective solutions, I also played a crucial role in project management. I oversaw project timelines and ensured all deliverables were completed promptly and with a keen eye for detail. This attention to detail ensured the quality of our work and instilled confidence in clients, demonstrating our commitment to delivering on time and with precision.
Wilmington University - New Castle, DE
January 2019 to May 2021
Rowan College South Jersey - Vineland, NJ
January 2013 to May 2015
Here is a list of active websites I've created over the years.
